House Of Soul

Reg. No: S0018301 of 2021-2022

+91 9674173922

hos.kol2021@gmail.com

A-81, New Raipur Road

Kolkata 700 084

Blog

Khoi – a valued product (খই)

Alt txt
(রম্যরচনা) Our predecessors in Bengal were indeed wise people. They developed the motivational concept – নেই কাজ তো খ‌ই ভাজ- meaning “When unemployed produce khoi”.

Our predecessors in Bengal were indeed wise people. They developed the motivational concept – নেই কাজ তো খ‌ই ভাজ- meaning “When unemployed produce khoi”. The English translation of khoi could be either puffed rice or parched rice but it would be prudent to use the Bengali word khoi as this humble rice-based product is quintessentially Bengali in nature.

Khoi, a healthy product, can be branded and promoted as easily digestible, nutritious and inexpensive food item. Some pandemic time dieticians may as well discover its immunity boosting properties adding to its commercial value. Producing khoi at commercial scale is thus an attractive economic venture which can potentially generate mass employment in a job starved state like West Bengal.

Khoi goes well with milk. Haringhata may introduce and promote Khoi Milk (খ‌ই দুধ) combo as dinner supplements for senior citizens. Potential also exists for chocolate coated khoi products as sweet snacks and pop-khoi as alternative to popcorn. Khoi with peanuts or dryfruits can be an innovative choice as cocktail munches.

খ‌ই ভাজা or making khoi is much more than mere time pass , it is highly productive business activity which enable governments to earn levying GST.

Prasun Dutta, Delhi

0 0 votes
Rate this article
Facebook
Twitter
LinkedIn
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Categories
Recent Topics
Alt txt
Khoi – a valued product (খই)
(রম্যরচনা) Our predecessors in Bengal were indeed wise people. They developed...
0
Would love your thoughts, please comment.x
()
x